Representation
Representation is the way in which people, events and ideas are presented to the audience, the media breaks this down and takes things that are already reperesnted and they then present it to us in the way they chose, for example Stereotypes.
Stereotypes - Media use stereotypes which is because the audience understand them, this is known as a visual shortcut which is repeated a lot so that we assume they are true.
Scottish man Example -
Achetypes - This is the ultimate stereotype. For example a scottish man using bagpipes wearing for example a kilt or something this is an extreme stereotype.
Countertype - A representation that challenges tradition stereotypical assiciations of groups, people or places. Example is Steve Jobs he is an arabian decendant.
Gatekeepers - If an person involved in a media production has the power to make a decision about something the audience are allowed to read, gatekeepers having power to overide.
Moguls - They have overall power, the person who owns the newspaper, Rupert Murdoch who is one of the most powerful people in the world.
In the media, they can create something so powerful that it will change peoples opinion on something for example it can put people in a good or a bad light, an example of this is Richard Dyer who people argue that he was a good or a bad person, this creates a representation of him this comes down to power from people such as rupert murdoch he has th power to create someone that comes across as good or bad.
The Bechdal Test
- It has to have at least two (named women in it)
- who have a conversation with eachother
- about something besides a man
